Selling food at events can be extremely profitable, but only when your menu is built around the right products. The most successful event traders do not just pick what “sounds popular”. They choose...

Selling food at events can be extreme...

At events, customers do not browse the way they might in a dessert shop. They scan, choose, and move on. Many pick a flavour because they recognise it, because it looks good in the tub, or because ...

At events, customers do not browse th...

Mobile ice cream stands continue to perform strongly across UK events, markets and seasonal venues. They are popular because they offer fast service, high customer demand and reliable profit margin...

Mobile ice cream stands continue to p...

Popcorn, candy floss and waffle machines are core profit drivers for many dessert businesses and event operators. When they run well, service stays fast, product quality stays consistent, and you a...

Popcorn, candy floss and waffle machi...

Milkshakes remain one of the strongest performers across dessert businesses because they appeal to a wide age range, assemble quickly, and deliver excellent margins. A well-designed milkshake menu ...

Milkshakes remain one of the stronges...

Waffles continue to be one of the most profitable and reliable desserts for events, cafés, and mobile catering businesses. They are quick to prepare, simple to serve, and easy to adapt for differen...

Waffles continue to be one of the mos...

Running a concession stall at events comes with plenty of moving parts, but few issues eat into margins as quickly as heat and moisture damage. Stock that looks perfect at the start of the day can ...

Running a concession stall at events ...

Packaging choices are changing quickly across the UK food and events industry. Customers are paying closer attention to sustainability, event organisers are becoming stricter about what they allow ...

Packaging choices are changing quickl...

A practical guide to setting up a profitable slush stall with equipment, cups, syrups and cost breakdowns.

A practical guide to setting up a profitable slush stall with equipment, cups, syrups and cost breakdowns.

Explore the top toppings and syrups for events in 2025/2026 with flavour trends, serving ideas and menu tips.

Explore the top toppings and syrups for events in 2025/2026 with flavour trends, serving ideas and menu tips.

Learn which eco friendly cups work best for slush, ice cream and cold drinks in 2025/2026, including materials, durability, costs and storage tips.

Learn which eco friendly cups work best for slush, ice cream and cold drinks in 2025/2026, including materials, durability, costs and storage tips.

Learn how to choose the best snow cone supplies for events and shops, including cups, syrups, straws, scoops and serving essentials.

Learn how to choose the best snow cone supplies for events and shops, including cups, syrups, straws, scoops and serving essentials.