There is a reason soft serve ice cream has been a fixture at outdoor events for decades. It is not because people lack imagination. It is because a swirl of ice cream in a cone, handed over on a wa...

There is a reason soft serve ice crea...

Summer fairs are back in full swing across the UK, and if you are planning to run a food stall this year, the timing could not be better. Whether you are helping organise a school fair, running a s...

Summer fairs are back in full swing a...

World Baking Day 2026 is celebrated on the third Sunday of May and has become a major opportunity for cafés, bakeries, dessert stalls and event food sellers to promote indulgent baked treats...

World Baking Day 2026 is celeb...

World Cocktail Day 2026 takes place on May 13th and marks the anniversary of the first recorded definition of a cocktail published in 1806. What originally began as a celebration of cocktail cultur...

World Cocktail Day 2026 takes place o...

Slush machines are one of the most reliable and profitable pieces of equipment you can run at events, festivals and concession stands. When they are working properly, they deliver fast service, str...

Slush machines are one of the most re...

One of the most common questions from event food sellers is surprisingly simple: How many popcorn kernels do I actually need? It sounds straightforward, but getting it wrong can have a real impact ...

One of the most common questions from...

Pick & mix is one of the simplest concession setups you can run, but it is also one of the most underestimated. At first glance, it looks like a low-effort add-on. In reality, when it is set up...

Pick & mix is one of the simplest...

Churros have quickly become one of the most in-demand dessert options at events, cinemas and street food stalls across the UK. They are simple, fast to produce and incredibly effective at driving i...

Churros have quickly become one of th...

Chicken is one of the most popular hot food options at events, but it is also one of the easiest to get wrong. The difference between an average stall and a high-performing one is not the recipe. I...

Chicken is one of the most popular ho...

Popcorn is one of the highest-margin products at events, but the packaging you use has a direct impact on how much you actually make. Most sellers focus on the product itself, but customers interac...

Popcorn is one of the highest-margin ...

Milkshakes are one of the easiest ways to increase revenue at events, dessert stalls and cafés. They require minimal equipment, pair with almost any menu and offer strong margins when built correct...

Milkshakes are one of the easiest way...

Soft serve ice cream machines are designed for one purpose: consistent, high-volume production with minimal downtime. At events, cinemas and dessert stalls, success is not about recipes. It is abou...

Soft serve ice cream machines are des...